Recently Zehrs / Loblaws launched a new product line called "Free From" I always think it is good that major chains are meeting the consumer demand and putting better products on their shelves.
However I wanted to see what this was all about so I stopped in there yesterday to have a peak. It looks like the meat they are selling under this brand is not organic or GMO free but rather just free from antibiotics & hormones it also looks as though it is not grass fed beef either. Like I said, it is a step in the right direction but still nothing comparible to the meat products we are offering at Norton Farms.
I decided to write down a few of the prices just to do a quick comparison of the prices they are asking for this new line of beef, pork and chicken as well as the "regular" meat they have on their shelves. The conclusion we still blow them away on price for most of the meat we produce on only grass with of course no hormones or antibiotics right here on the farm even compared to their regular hormone pumped gain fed beef.